The OSI group LLC, a manufacturer of deli meats and similar food products for the retail segments in shops, announced today that they have acquired Baho food. The amount of money that the transaction was done at was not disclosed.
The move, which has been described as the best strategy that the OSI Group could have made at this point, places OSI in more locations in Europe. David G. McDonald the CEO of the company stated that the products of the OSI group and those of the Baho group complemented each other well while at the same time; they were broadening the reach to the clientele categories that weren’t already on board.
The reason why Baho was chosen is because it has about five subsidiaries and processing plants in Germany and also the Netherlands. These five companies offer services to 18 countries in continental Europe. The people in charge of management at the Baho group stated that no main changes would be made to the leadership and that the leaders would stay on and figure out how they would incorporate the new company structure into their business plan.
Mr. Balvers, the Director at Baho group stated that he was excited about becoming part of the new company mainly because OSI has a great relationship with their suppliers and also their customers. He stated that with the boost they were getting from OSI, they will be better in serving their customers, especially because they will have a broader portfolio of products.
Besides entering the European market, this company has been operating in Asia for a while now. They have more than 50 companies in 17 countries and are applying new strategies that will help them have a broader reach, especially in China.
Connect with OSI Group on LinkedIn.
OSI Groups calls their marketing strategy the global outreach, but local solutions. This is what has helped them grow from a small outfit over the past three decades to a global force to reckon with in the business. The growth has not been without its set of challenges. They have had to employ strategies such as cleaning house in China in the past, but all in all, the strategies have been working when it comes to making better sales.
McDonald states that their strategy has always been engaging customers and discussing with them the issues they are having with the products in a bid to get lasting solutions. This is what has led to the exponential growth of their business.
Learn more about OSI Group on Wikipedia.