Every student of Georgetown is familiar with Sweetgreen. They know about the company’s name when it comes to a fast lunch between classes, a great snack for after working out, or as a main spot in D.C.
While being a student at Georgetown, Sweetgreen’s founders, Nathaniel Ru, Nicoloas Jammet, and Jonathon Neman, saw how there were limited options for affordable and healthy food in Georgetown. They bond came from their love of food, wanting to solve a problem in their lives, and desiring to create something
A little while later, they came together to create their vision and a business plan. They hardly had the experience at that time. They also didn’t know what to do to build a business especially in the food industry, even though they have parents who are successful entrepreneurs.
As a result, they sought out information through their business classes, Georgetown faculty, architects, and restaurants owners. This all happen throughout their senior year. Afterwards, they opened their original location on M street that only had 500 square feet. These founders also had limited resources. Through it all they have learned and reflected on their values, and they launched the “Sweetgreen in Schools” in 2010 which sought to educate children concerning healthy living through physical activities and nutrition.
They are also evolving into a growing music festival that’s called Sweetlife. This started upon seeing them seeing that their Sweetgreen’s second location was failing. Sweetlife is an annual food and music festival that has grown from a 1000 people to 15000 people’s event that is located in Merriweather Post Pavilion
Sweetgreen’s founders say they are more than just salad. Their company has five core values. Also, they continue to stay involved in the community of Georgetown. They feel they have a responsibility to provide access and education about healthy culinary options. And in the near future, all three of them are planning to return to Georgetown for an initiative that’s undisclosed.
About Nathaniel Ru
Nathaniel Ru is a co-founder and co-CEO of Sweetgreen. He graduated from Georgetown University in 2007 with a MS degree in business. Even though his company started a six years ago, it is expansively growing and evolving. And as a result, he has done four investments in seed and angel investment so far.