The cosmetics industry has seen some major changes taking place in the last few years since the launch of a number of independent cosmetics producers gave consumers more choice than ever before. The need for consumers to know how the products they are using were created and where they come from is something that cosmetics producers of all sizes are now looking to understand and is information that will be provided in the future. Natural ingredients and cruelty free ways of testing products are now major aspects of the cosmetics industry that increasing numbers of consumers are searching for in their cosmetics products.
Lime Crime is one of the new cosmetics producers who are looking to produce cruelty free products and has a more open wayof marketing itself towards the cosnsumers who purchase products. The founder and CEO of Lime Crime, Doe Deere has been a major figure in the growth of the company on ilovelimecrime.com after she made a major investment in producing a cruelty free range of products. The need for cruelty free products is something that every individual should be concerned about and Lime Crime has made a feature of in their marketing and advertising campaigns.
Lime Crime has grown on the back of the views and products created by Doe Deere, which has seen the company produce blogs and marketing campaigns featuring Deere herself as one of the major factors in the growth of the company. Lime Crime is still operated under the leadership of Doe Deere, who still spends a portion of each day in the Lime Crime labs working on the new products that excite her and those who follow her work with interest.
Amongst the many companies that are springing up in the cosmetics industry, the larger companies that have traditionally led the induustry the chance to find a new provider is always an important factor. In the state of Washington, a new natural makeup company has also been created that will follow the Lime Crime decision to be cruelty free and as natural as possible. The evolution of these companies is something that will be closely followed, Lime Crime grew up as a producer of blod colors and strong makeup designs. As Doe Deere herself evolves the makeup she produces is also evolving to include products that can be worn during the work day or for more subdued events that will provide the company with a greater customer base.