It is often said that most family businesses fail by the second generation. Consequently, whenever they make it far it is due to competent leadership in both generations and a smooth transition. Founded as a family business in 1972 by Fabio Auriemo, Brazilian real estate company, JHSF is one of the few that have survived into the second generation. Not only has it survived, it has thrived. Under the capable leadership of Jose Auriemo Neto, JHSF has grown its value to R$1.2 billion, thus becoming one of the largest companies in the industry. He has also tremendously diversified the company’s operations, thus making it among the most stable a country prone to economic shocks.
Jose Auriemo Neto was brought into the company in 1993. While still a fresh graduate from Fundacao Armando Alvares Penteado University, and lacking in any significant experience, he was quickly thrust into the thick of things. Less than five years after joining the company, he was already taking charge of projects valued at millions of dollars. His earliest involvement of significance came in 1997 when he supervised the launch of JHSF’s parking service, Parkbem into the market. Not so long after, he took on an even bigger responsibility by supervising the development of the company’s first mall, Shopping Santa Cruz.
That said, Jose Auriemo Neto’s greatest contributions to JHSF have come after he was named CEO in 2003. The company is increasingly looking outward as it has gotten into retail agreements with a number of international luxury brands. This has also been accompanied by increased real estate developments in foreign lands, with the company now owning and managing properties in both the U.S. and Uruguay. Further, he in 2015 got JHSF involved in an ambitious project to build an airport in Sao Paulo. Such a momentous project speaks a lot of how far JHSF has come under Jose Auriemo Neto.