Hudson and Fabletics

Kate Hudson has made a name for herself as an athleisure wear designer and brand owner of Fabletics. Now the designer actress is partnering with Council of Fashion Designers of America to be its representative and spokesperson for Fashion Targets Breast Cancer. Hudson is even bolstering this by releasing a breast cancer awareness special collection from Fabletics. Various groups and industry sponsor breast cancer awareness drives, and it is definitely working. The funding of breast cancer research is producing more and more results all the time and thus more and more breast cancer survivors.

The Fabletics breast cancer line-the proceeds of which will all go toward breast cancer research-will include one pair of capri leggings, a bralette, and two tank tops. The line will heavily utilize pink, which has the signature color of breast cancer awareness. However, it will be a pink with a slightly different tone than the traditional saccharine pink of the movement. It has been described by Fabletics as having “more depth to it.” Hudson definitely knows what she is doing. In fact, she was a large part in making athleisure clothes popular on Facebook.

Her company was the first in an industry that now has many popular athleisure companies throughout the world. Fitness is not a thing with Hudson. She was a very health oriented person long before starting Fabletics. Hudson says of all their athleisure wear items, leggings are by far their most popular items. The company is even now set to release its first high-waisted leggings. Hudson says she sincerely hopes that people are actually using her products for working out instead of just cool fashion trends. As capable a businesswoman as Hudson is, she didn’t do it all alone.

She partnered with Adam Goldenberg and Don Ressler to officially get Fabletics started on October 1, 2013. The company was completely online-based until 2015 when it started opening up physical stores across the country. Fabletics now has physical stores at such popular shopping establishments as the Mall of America, the Summerlin Shopping Center, SouthPark Mall, and the Cherry Creek Shopping Center. Between 75 to 100 more stores are scheduled to be opened up between now and the next three years. With their help, Fabletics this year also started selling dress and swimsuit lines.

Memberships to the Fabletics online customer club is immensely popular because of its many perks. It has a required $49.95 per month charge and new members must take a mandatory service regarding their workout and lifestyle preferences. One of the perks is that the outfits are suggested each month for each member based on his or her selected preferences. Along with JustFab, Fab Kids, and ShoeDazzle, Fabletics is the child company of TechStyle Fashion Group.

 

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