Hippeas organic chickpeas have become quite popular in the snacks market. The gluten-free snacks are the brainchild of Green Park Brands, which is owned by Livio Bisterzo. After noticing that the market was proliferated by unhealthy snacks, Mr. Bisterzo assembled a team of nutritional experts whose role was to advance a healthy, vegan and fiber-rich snack. This is how Hippeas came into being. Since being introduced to the market, the product has managed to create a niche for itself due to its numerous benefits.
Bisterzo asserts that he always wanted to come up with a product that would be appealing to health conscious consumers. The creation of a tasty snack was also one of his priorities. Hippeas is a healthy product by virtue of it having less than 100 calories per packet. What’s more, it is a good source of proteins and fiber. The introduction of the product to Starbucks’ snack portfolio has further boosted its status.
Livio Bisterzo in Brief
Bisterzo is one of the most recognizable figures in the corporate world. He is the founder and Chief Executive Officer of Green Park Brands, which produces Hippeas. Mr. Bisterzo honed his entrepreneurial and marketing skills in his native Italy. He put his skills to practice after moving to the United Kingdom during his teenage years. He attended the University of Arts. He set up his first firm, an events company at age 23. Through innovation, the firm managed to create a niche for itself in the restaurant industry. The success that it had similarly thrust Livio into the limelight, besides acting as a foundation to the entrepreneurial success that he has had.
While in the UK, Mr. Bisterzo made other investments in the hospitality sector. He is known for being the brains behind Maddox club, Pollen St. Livio also has diverse interests in the consumer brands industry. His flagship companies are Little Miracles and Kyoku for Men. These are highly successful companies with presence in Europe, Asia and America. Livio has been profiled among the most influential London residents, besides being mentioned in notable global magazines such as Vanity Fair, GQ, The Financial Times, Harpers, and The Times. Since 2015, he has been living in Los Angeles with his family.