The Fortress Investment Group acquisition came as a shock to many people who did not see the business decisions behind it. Customers have a lot of concerns about the company in the future, but Fortress Investment Group is doing what they can to assure their customers that things won’t really change. Even though Softbank owns company now, things are going to stay the same because of the contract agreements that came along with the acquisition. Fortress Investment Group wants people to realize there will be some minor things that are different about the company, but they should not affect the way customers do business.
The name is going to always stay the same. Fortress Investment Group is not going to become obsolete. Instead, they are going to focus on ramping up their name. They want to continue growing brand and won’t stop until they are serving even more customers than what they currently have. They have big goals for the future and aren’t afraid to push to get to where they want to be. Fortress Investment Group plans to keep their name the same while they are doing this.
When Fortress Investment Group went through the acquisition, people worried they would no longer be customers of Fortress Investment Group. They did not have anything to worry about, though. Fortress Investment Group made sure they were able to keep all their customers even after Softbank acquired them. They wanted to make sure they could still help customers get the best options possible. They also wanted people to realize they were going to keep being the same company they had always been. People could see there would be major positives about the bank acquisition, but they had to trust that Fortress Investment Group would not steer them wrong.
Since customer service is so important to Fortress Investment Group, they did not want that to change at all. They will continue showing customers things really won’t change with the level of service they receive. In fact, customer service might improve because of the acquisition from Softbank. Since they have a large bank behind them, they will have more resources they can use to help people with the customer service issues they have. Fortress Investment Group wants to keep their customers happy and uses customer service to do it. Because of this, they don’t plan on losing anything with customer service in the future.
As a big part of the Fortress Investment Group culture, social media will probably not change. Fortress Investment Group is keeping their name the same so their accounts won’t change as a result of the acquisition. They will also continue to post often so customers can stay up to date on the things that are going on with the company. No matter what Fortress Investment Group does with Softbank, there are no plans to eliminate social media. They want to keep their accounts so they can keep helping their customers in a way that really connects with them.
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