EOS Lip Balm Shocked Its Makers

The EOS lip balm company has achieved some amazing things since it introduced itself to the beauty world in 2007. One of the things that it did since that faithful day was steal the hearts of celebrity role models around the world. Part of the reason that EOS is as successful is because of the celebrity equation. For every celebrity that uses EOS lip balm, there are several million Facebook fans that use it, too. The company’s sales skyrocketed when female celebs started personally endorsing the products.

The creators of EOS lip balm probably had no idea that they were going to become a hit in what seemed like only a few days. Their primary goal was to manufacturer a beauty product that would be fun to use instead of boring and routine. The plan worked more than anyone expected. Billions of people have purchased the lip balm. In fact, so many people have bought the lip balm that the company’s profits reached $250 million. The success was a pleasant surprise for cofounder, Sanjiv Mehra. Mehra originally just wanted to have some fun and cause a buzz inside of the beauty stores, http://www.ulta.com/brand/eos. Instead, an entire empire came formed.

Mehra’s plan was to shift the focus of lip balm back to women, but that wasn’t the only part of the plan. Once this special lip balm item got attention, it would then become part of a woman’s everyday regime for looking good. The creators never knew that their item would blow up so much that Christina Aguillera and Kim Kardashian would be huge users. Companies like Chapstick, Carmex and Blistex truly got burned when this company started gaining traction. EOS has surpassed both company and only has to worry about Burt’s Bees at this time.

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