he fashion world has rules like any other, but come on, how many times do we actually follow the rules? Fashion and beauty have always been a creative way to express ourselves and now is a better time than any to do whatever we may please! Doe Deere, CEO of Lime Crime, prides herself on styling outside the box with products that would put a confetti ball to shame. Tagged as “makeup for unicorns”, it’s no wonder Deere loves to break beauty and fashion rules on the daily. Pairing bold eyes with bold lips, mixing fun colors, mixing different patterns, wearing socks with open-toed shoes, wearing colors with colorful hair, not staying with specific occasion dressing, and not dressing “your age” are just a few of her top rules to break.
Born in Russia and raised in New York, Doe Deere has been an imaginative, color-driven girl from the start. But it wasn’t until 2004 and a DIY fashion line on eBay that the name “limecrime” came to life. Bright green is Deere’s favorite color, so the name just made sense! Four years later, and a need for brightly colored makeup, Lime Crime was launched as a makeup line.
Doe Deere sees beauty and fashion as what feels right, what makes someone happy. She believes that it’s okay to be too fancy or too under dressed because fashion is a choice. If someone is brave with color and wants to experiment, they should do it and they should be proud! Deere loves a fearless sense of style and gets inspiration anywhere from Dita von Teese to girls on Instagram. Dubbed as the unicorn queen (as her fans are called unicorns), Deere is also continually inspired by all her fans. Of course she inspires many too as Deere was named one of the Top Inspiring Women Entrepreneurs by Self-Made magazine. Doe Deere truly loves what she does and just hopes she can move others to not only be a bold style icon or start their own business, but to be proud of what they love and keep doing it, no matter what others think.