OSI Group Makes It From Grass

1. Brief History of OSI Group

Illinois State, a family-owned food processing company started, that revolutionized the food processing industry. Having started from grass as a butcher shop, OSI Group earned a place in the international market, as the leading supplier of value added protein.This company is headed by an iconic entrepreneur in the United States, Sheldon Lavin (the CEO), who has steered its success.

2. OSI’s Products and Target Market

The food industry has revolutionized due to an increase in the consumption of fast foods. This has created vast market for OSI and as a result, they supply their products to leading food service providers like as McDonald’s, Subway, Pizza Hut, Starbucks, KFC, and supermarket chains. The products OSI Foods provide to these service providers include Pizza, seafood, sausages, meat pies, bacon, and dough products, among others.

3. New Production Facility

With the right leadership in place and ample experience in the industry for centuries, OSI Group has earned the trust of its clients, which is a contributing factor to tremendous growth. Moreover, the company understands its clients’ needs and puts them into consideration. It’s for this reason that the company has added a production facility line in Spain, worth € 17 million.

4. Impact of the New Production Facility

The Spain facility has resulted in a rise in the production capacity quality from 12,000 tons of chicken to 24,000 tons.This makes company expand its global network and operations to 65 facilities in 17countries across the world, thus facilitating the employment of over 20,000 workers with revenue of $6.1 billion according to Forbes. In addition, OSI expanded its services after partnering with The Tyson Food Plant, which is a vital turning point since the company is able to reach several of its clients.

5. Acquisition of Baho Foods

Moreover, OSI’s expansion has led to the acquisition of the Baho Foods, in Europe. This has played a key role in increase of popularity of the OSI brand in Europe. In addition, its growth can be attributed to its mode of operations in several branches and extensions liked the OSI Industries, OSI International Foods, and the OSI International.

OSI is an indication of success. Its success journey has been long, but with the right workforce in place, it has emerged the largest food processing company globally.

The Acquisition of Baho Foods by the OSI Group

The OSI group LLC, a manufacturer of deli meats and similar food products for the retail segments in shops, announced today that they have acquired Baho food. The amount of money that the transaction was done at was not disclosed.

The move, which has been described as the best strategy that the OSI Group could have made at this point, places OSI in more locations in Europe. David G. McDonald the CEO of the company stated that the products of the OSI group and those of the Baho group complemented each other well while at the same time; they were broadening the reach to the clientele categories that weren’t already on board.

The reason why Baho was chosen is because it has about five subsidiaries and processing plants in Germany and also the Netherlands. These five companies offer services to 18 countries in continental Europe. The people in charge of management at the Baho group stated that no main changes would be made to the leadership and that the leaders would stay on and figure out how they would incorporate the new company structure into their business plan.

Mr. Balvers, the Director at Baho group stated that he was excited about becoming part of the new company mainly because OSI has a great relationship with their suppliers and also their customers. He stated that with the boost they were getting from OSI, they will be better in serving their customers, especially because they will have a broader portfolio of products.

Besides entering the European market, this company has been operating in Asia for a while now. They have more than 50 companies in 17 countries and are applying new strategies that will help them have a broader reach, especially in China.

Connect with OSI Group on LinkedIn.

OSI Groups calls their marketing strategy the global outreach, but local solutions. This is what has helped them grow from a small outfit over the past three decades to a global force to reckon with in the business. The growth has not been without its set of challenges. They have had to employ strategies such as cleaning house in China in the past, but all in all, the strategies have been working when it comes to making better sales.

McDonald states that their strategy has always been engaging customers and discussing with them the issues they are having with the products in a bid to get lasting solutions. This is what has led to the exponential growth of their business.

Learn more about OSI Group on Wikipedia.