How the Power of the Crowd Has Worked Wonders for Fabletics and Other Companies

The power of the crowd has been found to be the driving force behind an increase in consumer purchases in many companies. Most customers rely on reviews as they consider them as opinions from people they know. This has made savvy brands to capitalize on this trend and incorporate customer reviews into their marketing strategies.


The Impact of User Reviews on Fabletics


The TechStyle Fashion Group Corporate Marketing Officer Shawn Gold says the company discovered the power of user reviews or the crowd early enough and has been using it to boost sales. Since the launch of the Fabletics in 2013, revenue has been increasing steadily to over $235 million to date, and the number of paying members to over one million.


But Why Are Customer Reviews so Effective in Driving Sales?




Due to rapid change in consumer behaviors where most are buying things online, customer reviews have become critical. Before making purchases, most clients are going through customer reviews before making the final decision. A study by BrightLocal has shown that 84% of people take online reviews to be true.


Regular Use


There has been a sharp increase in the number of people who research a business online in a given month with about half of them admitting to reading customer reviews frequently. Negative reviews have been found to deter 60% of potential customers from contacting with a company.


Embraced by Companies


Throughout the years, the number of firms having customer reviews feature on their website has increased significantly. A survey by L2, a research company, shows about 76% of companies use this feature to drive sales.


Benefits of Positive Customer Reviews


Positive reviews have been found to drive sales and revenue in a company. Furthermore, they improve a company’s search ranking. Positive reviews also boost the number of repeat customers in a business.


Kate Hudson’s Morphosis from an Upcoming Actress to Fabletics Greatness


An afternoon at the Beverly Hills Hotel with Kate Hudson on the red carpet is different from what you would expect. Those present here are not celebrating the launch of a moviebutcollaboration between Fabletics and Demi Lovata, a pop superstar. The musician says he loves Fabletics for the cute clothes and what they stand for; inspiring and empowering women.


In their quest to have an athleisure brand in their company, TechStyle Fashion Group founders Don Ressler and Adam Goldenberg found a perfect partnership in Kate Hudson. According to the Fabreticspresident Gregg Throgmartin, Kate was the chosen as she is approachable, has an active lifestyle, and is less serious about herself. Since joining the company, Kate has been heavily involved in activities such as choosing the social media strategy among others.


Kate regularly uses her Fabletics gear, unlike most celebrities who rarely seen using the products they endorse. She is unique in that she only uses something if it is authentic to her. The company’s desire to have the best products at a low price was not an easy to achieve, and the company was forced to delay its launch for six months after delivery of inferior quality products by the supplier. Would you like to find out the Fabletics gearsbest for you? Take a Lifestyle Quiz.

Just Who Is OSI Group & Why Is It So Great

To simply get to the topic at hand and to simply state it. OSI Group is the worldwide leader in custom food solutions. These solutions come straight from the minds of people like you and me. Many of today’s most popular restaurants and supermarkets tend to source their food products from food suppliers. Other than a small amount of retailors who have their own manufacturing farms, the rest of the retail world works with these advanced companies on an annual basis. Food suppliers generally makes the world go around. Without these special organizations, the world would come to a frantic stop.

These foods are actually some of the best concept-to-table solution and nobody does it better than this company. OSI Group was actually small family meat market back in the day. Its founder, Otto Kolshowki, turned his dream into a reality back in 1909. At that specific location, the company made a name thanks to its great services, and its great meats. It has had numerous locations of business including Oak Park and Maywood, Illinois. As of today, it is headquartered in Aurora, Illinois. OSI Group processes, sources, develops, manages and distributes these foods all around the world. Here are some of the many benefits of service.

• Excellent Supply Chain Expertise
• Custom Foods That Are Produced From Precise Specifications
• Global Flavor & Global Food Knowledge
• Has Innovative Research Facilities
• Is Very Ethical & Efficient
• And many more

As you can see, this company covers all borders of business. It has grown to be a top100 company, and it has been listed in “Forbes Magazine.” As of today, OSI Group is one of the biggest private companies in America. Food quality assurance is another specialty here as the company has some of the strictest safety guidelines like stringent policies, Hazard Analysis Critical Control Point Systems and Global Food Safety Initiatives. Being the best certainly comes with its challenges, but OSI Group as persevered through it all in its pursuit to greatness.

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The Proper Life Insurance Choices Make a Difference

The purchase of life insurance is one of the smartest decisions that anyone can make because of its far-reaching nature of the creation of an instant estate for just pennies on the dollar. The Freedom Life Insurance is one of those companies which has the best interest of its clients and customers at heart and they have sophisticated means of helping customers with their life insurance planning.

There are two essential kinds of life insurance that people need to be aware of and how these two formats work. Term life insurance is really temporary coverage, thus its cost is the least expensive. It is sold and placed in force for a limited term of time, although that limited time can run as long as 30 years. Once the term is up, the policy ceases to exist.

Permanent life insurance lasts for the whole of a person’s lifetime, and that is why it is also called whole life. Whole life or permanent life insurance is fixed in place with the same premium and death benefit for as long as the insured individual lives. If the insured person reaches age 100 then the policy matures and the face amount of the policy is paid to the policyholder. If the insured dies any time before that, the beneficiary is paid the death benefit.

Permanent life insurance has a cash value, or surrender value. The cash value can be borrowed against anytime during the life of the policy up to the amount of the existing cash value. If the insured dies and there is a loan on the cash value, the death benefit will still be paid, but for the face amount less the borrowed amount.

Term life allows for the purchase of a lot of coverage for a small price and permanent coverage will be for longer range goals such as retirement and final expenses. Most life insurance planners utilize both kinds of insurance in their plans because mixing the two together maximizes the potential in both. Freedom Life Insurance agrees with this philosophy.

The Freedom Life Insurance Company has expertly trained agents who can help customers with their life insurance planning. It is wise to set a plan down on paper and then purchase a plan that fits the budget and will last.

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An Overview Of The Life and Career Of Bruno Fagali

Bruno Fagali refers to a renowned Brazilian attorney and a corporate integrity specialist. He has contributed immensely in the cleaning up of public contracts in Brazil by actively participating in the transparency drive and integrity campaign.

He works at FAGALI advocacy as well as at Nova/sb, a top Brazilian advertising agency, as the Corporate Integrity manager. Mr. Bruno Fagali is extremely experienced in offering first-rate legal solutions especially in the corporate sector.

Corporate Integrity

Bruno Fagali is vastly experienced in the areas of Administrative Law, Compliance, Urban Law, Ethics, and Regulatory Law. Bruno understands the importance of his engagement with Nova/sb and has initiated a number of initiatives to spur integrity within its ranks. Due to the agency’s status as a leading advertising entity in Brazil, it gets a good number of public contracts from different government departments. Brazil has witnessed a lot of public anger due to corruption in various departments and the government has embarked on the implementation of a transparency drive to win back the faith of citizens. Nova/sb implements and pioneers new initiatives and as a result of the government actions, it also went for a committed integrity drive within its ranks. This is the reason why it brought Bruno Fagali on board for the job.

Read more: Bruno Fagali reports research that reveals that Brazilian companies are more concerned about adopting anti-corruption mechanisms in 2017

In his position as the Corporate Integrity manager, Bruno implemented a program aimed at achieving the transparency levels required by the government in both the agency’s Sao Paulo and Brasilia offices. He also came up with a new employee ethics committee as well as drafted a fresh policy of treating members and employees. Bruno Fagali signed a contract that will run for 36 months without the option of being fired. This gives him the authority to make impartial decisions.

Education and Work History

Bruno Fagali attended Pontifical Catholic University, Sao Paulo and graduated with a Law degree in 2009. He specialized in Administrative Law. He proceeded to the University of Sao Paulo where he undertook his Masters degree in Progress in State Law. He worked in a number of law firms like Ramires, Manesco, Perez, Tojal, Azevedo Marques Law Firm among others. In 2016, Bruno Fagali opened his own law firm based in Brazil.


IDLife: The Life Redefined with the Innovator

IDLife is known as an innovator in health and wellness sector with a number of product lines from food supplements to programs and applications to go for a complete wellness solution. It goes for individually designed life for each of its customers as it believes that everyone is different, and their nutritional needs are also unique to one another. While people visit IDLife, they get an option to fill a confidential health assessment and based on those answers, each user gets their supplement recommendations backed by scientific data and analysis along with proper exercise to maintain a healthy lifestyle. The customized nutrition of IDLife and its health benefits have created a race of its products.

Additionally, the health and wellness service provider goes for the overall healthcare of the entire family of its customers. The products offered by IDLife also include nutritional supplements that can address even various ailments. All the products are coming with a 30-day money return policy, and users can get the refund if they do not find any improvement during the period. While coming to the products, it offers many product solutions based on the requirements of the customers. Some of the prominent products are IDLife Kids, IDLife EnergyShot, IDLife Skin Care, IDLife Sleep, IDLife Shake, IDLife Appetite Control, and ID Nutrition.

IDLife Kids is designed to address the nutritional needs of growing children, especially addressing the nutritional gaps which children are expected to experience. The kit contains tablets with all the required vitamins and minerals, organic superfoods, kids shake, hydrates, and more. IDLife Energy Shot is an energy booster that can offer the required energy for up to 6 hours. It is highly useful for people who are going through intense training sessions. IDLife Skin Care is developed to remove the wrinkles and fine lines from the skin and makes it look like tighter, smoother, and younger. The product is assured to start producing results within seven days.

IDLife Sleep Strips are ensuring a restful sleep at night and offer people a relaxed and refreshed mind while waking up. IDLife Shakes are perfect energy drinks that provide fuel for the people including power, boost metabolism, and build lean muscle. IDLife Appetite Control chews reduce appetite through fighting snack cravings. ID Nutrition is the individualized nutrition program for the users based on IDAssessment and the response of people to it. It would also generate an IDHealth Score for each of its users to have a better outlook about their health.

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Interesting facts About Brown Modelling Agency

In case you are planning on hiring models today or in the future, then Brown agency, a talent and commercial modeling agency that started in Austin in 2010, is the best company to pay a visit. The Brown Agency, formally known as Wilhelmina Austin, has grown fast to become one of the leading company in the modeling industry and it has goals of expanding its market standards and expectations in level not experienced. You have probably seen this agency teaming up with the most significant brands in the world such as L’Oréal, Louis Vuitton among other world-known companies.

Why is Brown Modelling Agency the Best in Central Texas?

  • The agency has many models that you can book

The Brown Modelling Agency has a large number of models who have been trained and prepared with everything that entails modeling before they are given their first assignment. If you hire a model from this agency, expect punctuality from them, they do what they have been hired to do, and they do not cause any problem.

  • You get a chance to deal with a company that has great reputation

Brown Modelling agency has built its reputation in the last four years to the extent that every advertising agency seeks for their services when they want models for the campaign, and when they want to only deal with professionals.

  • There are all types of models in the company

The company has teens and children model plus those that have done modeling for at least 20 years. If you need a model that can play as the girl next door or as a mother for your new advertising company, the Brown Modelling Agency has the best person for the task in their book.

  • You get to work with the best agency in central Texas

The company works with local businesses in Texas and also send models to other places like Los Angeles and Miami where they get the chance of working with high-profile customers. World known brands that have sought the company’s services include Estee Lauder, Toyota and Louis Vuitton. The models in Brown Agency have also walked the catwalk of Miami and New York.

The company offices are situated in Dallas and Los Angeles, if you need their services now in the future around these cities, the agency is ready to help. It is easy to start working with them, you will just explain the project that you want to undertake, and they will send the model fit for the event. You will be required to explain the models suitable for your occasion, hire them through Brown Agency, negotiate on all terms and then you can start filming. It is that simple. Check out to know more.