EOS has grown to be a company that is dominating the lip balm market and many of their competitors are now augmenting their products as a way of catching up to the offerings of EOS. Their competition is only now releasing all natural and organically based lip balms made from better quality oils. The lip balm industry as not always this way, and it may seem odd but EOS was the company that recently entered the lip balm market with the larger competitors like Chapstick, Blistex, and Burt’s Bees having been well entrenched for years.
When EOS entered the lip balm market, almost eight years ago, customers simply were not passionate about their lip balm. They viewed it as a commodity and were not brand loyal, simply choosing the cheapest option whether that by Chapstick or Blistex or Carmex. No wonder either, as these products all had basically the same ingredients in them, being petroleum jelly based with medicinal tasting flavors.
EOS lip balm saw this as a market opportunity and built a lip balm product from the ground up with custom made equipment to produce their own lip balm and to make it harder for their competition to copy them. EOS lip balm was created using high quality materials at a higher cost that offer better protection for the lips, such as Shea butter. Flavoring was all natural and creative and did not have that artificial taste that the competition did. Further, EOS created unique orbs to sell their products in bright catchy colors that stood out in shelves of Racked and Ulta stores, and took on a life of their own with customers.
Ultimately those customers didn’t just buy the EOS products but became passionate about them and pushed EOS into a new frontier in the lip balm market, becoming spokesmen for the product and helping the brand to grow. For more info, visit evolutionofsmooth.com.